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r/SEO

Weekly digest

This Week's Summary

AI automation tools dominated discussions, with debates about their impact on content quality and SEO roles. Google updates and technical issues with Search Console also captured attention, alongside strategic concerns about backlinks and evolving SEO practices.

⬆ 99u/Holiday-Cucumber-107

Is Organic Traffic dead

Explores the challenges of building organic traffic in a landscape dominated by major informational sites.

💬 High engagement with 194 comments discussing the viability of organic traffic.Open on Reddit →
⬆ 87u/gagan_ghotra

Google updates guidance on third-party SEO tools, services, and advice

Google's updated guidance on AI optimization and third-party SEO tools sparks conversation about compliance.

💬 Strong interest with 26 comments focusing on adapting to new guidelines.Open on Reddit →
⬆ 57u/worlds2get

Anyone else feel like their content marketing is slowly become AI Slop?

Concerns about AI-generated content quality despite SEO optimization highlight ongoing challenges.

💬 Engaged discussion with 58 comments on AI's impact on content.Open on Reddit →
⬆ 31u/Diamond787

Curious how backlinks are “purchased”

Explores the ethics and effectiveness of purchasing backlinks in modern SEO strategies.

💬 Debate with 86 comments on backlink strategies.Open on Reddit →
⬆ 19u/CrispyLeeks

After months of rapid keyword and traffic growth, keywords now plummeting

Examines causes of sudden declines in keyword rankings and traffic, seeking community insights.

💬 17 comments discussing potential reasons for traffic drops.Open on Reddit →

More worth your time

⬆ 19After months of rapid keyword and traffic growth, keywords now plummeting (on SEMrush). Clicks returning to levels from 3 months ago. Normal behaviour or cause for concern?
⬆ 16What to do in SEO for a client site when there is nothing left much?
⬆ 14German SEO contest 2026 – is anyone from the international community competing?
⬆ 12anyone got ai performance reports in gsc?
⬆ 12Help improving a site
⬆ 12Backlinks - bonafide routes to get?
⬆ 12Need help - Our B2B site is ranking for some porn keywords
⬆ 9What is everyone doing to make themselves invaluable in the age of AI?
⬆ 10What does SEO look like on enterprise level?
⬆ 10Brand Name Change Impact on SEO
⬆ 9Is AEO actually replacing traditional SEO or is it just hype?
⬆ 8Do SEO agencies ever do harmful things to clients they don't like?
⬆ 8How to transition from an Agency to In-house role in SEO?
⬆ 9I need help - Beginner in SEO
⬆ 7Do you ever get tired of companies fishing for ideas and strategies?
⬆ 9Any bug with Google search console?
⬆ 7How do you audit a client site?
⬆ 6Has anyone seen this happen in Google Search Console?
⬆ 5What’s a reasonable client load for an SEO at an agency?
⬆ 4How do you make a business directory list (NOT WEBSITE)
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