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r/SEO

Weekly digest

This Week's Summary

AI-generated content saturation and its impact on SEO dominance discussions, with significant concern about search quality degradation when most web pages use AI. Google's core updates are causing major traffic volatility, particularly affecting sites with AI-generated listicles and thin content.

⬆ 34u/silhouette_orchestra

If most web pages are now being filled with AI content, are search engines optimising AI. How does that work?

Fundamental question about SEO viability when AI dominates content creation. Explores the paradox of ranking authoritative information when all information becomes AI-generated. High engagement (98% upvoted) indicates widespread community concern about search quality and ranking signals.

⬆ 23u/EntrepreneurPlane251

Sitewide traffic drop more than 50%

Real-world impact of March core update with direct correlation to AI-generated listicle content. Author attributes 50%+ traffic loss to self-serving content strategy. Reflects broader pattern of Google penalizing low-quality AI content.

⬆ 20u/nothabkuuys

Semrush needs to update their traffic estimate calculation

Critical analysis of how AI Overviews and SERP features have rendered traditional CTR-based traffic estimation models obsolete. Points to 2025 reality where ranking position no longer guarantees traffic. Challenges tool reliability industry-wide.

⬆ 12u/Ancient_Cell_5302

I built links and nothing happened

Practitioner questions ROI of link-building after 3 months of 20 niche-relevant backlinks with no ranking improvement. Highlights growing skepticism about link-building effectiveness in competitive niches and whether effort justifies results.

⬆ 25u/steve31266

Grokipedia for link building

Emerging link-building vector through AI-powered Grokipedia. Reports dofollow links indexed by Google but uncertain ranking impact. Represents new frontier in link acquisition strategies post-Wikipedia saturation.

⬆ 9u/WebLinkr

Otterly destroys LLMS.txt; Does it matter? Claims vs Evidence - the SEO struggle

Data-driven analysis showing AI bots ignore llms.txt files (only 0.1% of 62K+ AI bot visits). Questions effectiveness of content exclusion strategies for AI training. Highlights emerging bot management challenges.

⬆ 10u/helpmepls626

SEO rankings tanked after hack

Security breach demonstrates site-wide ranking collapse from subdomain compromise. Shows vulnerability of portfolio sites and interconnected ranking impact. Practical case study of non-SEO factors causing major traffic loss.

⬆ 29u/Dragon_God1121

Looking for Advice

Personal narrative about accessibility discrimination in SEO employment. Demonstrates systemic barriers for deaf professionals despite technical competency. Highlights human/career dimension often absent from technical SEO discussions.

⬆ 15u/AdHopeful630

Should I pivot to something else or stick to SEO and writing?

Existential career question from content writer/SEO professional facing AI disruption. Agency shutdown due to AI commoditization of writing. Reflects broader industry anxiety about AI replacing freelance content work.

⬆ 33u/LengthinessAny7553

Not new to SEO but never built backlinks. Looking for actual courses/resources to learn outreach properly.

Demand for authoritative link-building education from recognized industry leaders. Indicates gap between available scattered resources and need for comprehensive link-building strategy training.

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