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A real estate technology professional seeks automation solutions for lead management, specifically wanting to automatically enroll incoming leads into MLS alert systems via their IDX platform. The core challenge is agent inconsistency in manually setting up alerts, resulting in lead loss.
A real estate technology user faces a lead management bottleneck where incoming leads aren't being properly enrolled in MLS alert systems due to inconsistent agent follow-up. They seek automation solutions, particularly through Zapier integration, to automatically set up daily property alerts based on basic lead criteria to improve engagement and prevent lead loss.
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