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r/RealEstateTechnology

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Real estate professionals grapple with lead generation tool reliability and operational bottlenecks. REDX cold calling faces accuracy issues that undermine prospecting efforts, while transaction coordinators managing high-volume files reveal that deal failures stem from coordination breakdowns rather than paperwork problems.

⬆ 2u/genericgigabruh

Has anyone had success cold calling with REDX?

User reports persistent challenges with REDX's contact accuracy and wrong-person connections, seeking validation and tactical advice from community on viable approaches. Highlights a widespread pain point in lead generation tools where data quality directly impacts prospecting ROI.

⬆ 1u/Serious_Nebula5750

After months talking to transaction coordinators running 30+ files, here's where residential deals actually die (it's almost never the paperwork)

Software developer reveals counterintuitive finding from embedded research with high-volume TCs: coordination failures, not paperwork, kill deals. Challenges industry assumptions about operational bottlenecks and suggests coordination software development has significant market opportunity.

⬆ 0u/Mountain-Policy-625

The follow-up cadence that actually recovers cold leads (a concrete breakdown, not "8 touches in 8 days")

Practical framework replacing vague follow-up advice with specific timeline actions, emphasizing speed and qualification questions in early touchpoints. Represents shift toward data-driven, tactical guidance over generic best practices.

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