I've realized it's just as expensive, if not more, to re-engage your current database rather than just create new leads. I have over 120,000+ old leads in my FUB for instance.

A broker with 120,000+ dormant leads demonstrates the math behind database re-engagement ROI. By projecting conservative conversion rates (0.25-0.5% of leads), they estimate potential revenue of $1M+ annually, questioning whether email, SMS, and cold-calling investments in new lead generation are truly more efficient than activating existing relationships.