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r/RealEstateTechnology

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A real estate broker explores the viability of launching a pay-per-lead platform to monetize excess leads outside their service area. The discussion centers on realistic lead pricing ($50 vs.

⬆ 0u/Fun-Preparation-3234

Realistically, how much do you think a real estate agent would pay for a home valuation lead (in a pay-per-lead scenario -- if they are experienced in buying leads)?

Direct pricing inquiry about home valuation leads, comparing $50 pricing against established market rates ($200-$1000). Acknowledges the challenge of converting home valuation leads (1-2% conversion rates) and seeks feedback from experienced lead buyers. Provides market context on Zillow and Realtor.com pricing.

💬 Minimal engagement (7 comments, 25% upvote ratio) suggests niche audience or timing issues, though the question is specific and actionableOpen on Reddit →
⬆ 0u/Fun-Preparation-3234

I'm a real estate broker who is planning to eventually launch a real estate lead sales platform. I'm doing preliminary research, it won't be for a while. Pay-per-close with upfront fees are usually scams. This will be pay-per-lead.

Detailed business exploration of launching a legitimate lead platform, contrasting ethical pay-per-lead models against predatory pay-per-close schemes with upfront fees. The broker has excess leads outside service area and seeks community feedback on platform viability, pricing strategy, and agent acquisition while maintaining trust in a notoriously scam-heavy industry.

💬 Moderate engagement (39 comments, 13% upvote ratio) indicates skepticism or controversial positioning, but substantial discussion suggesting community interest in the business model critiqueOpen on Reddit →
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