r/RealEstateTechnology • Weekly Digest
A real estate broker explores the viability of launching a pay-per-lead platform to monetize excess leads outside their service area. The discussion centers on realistic lead pricing ($50 vs.
Direct pricing inquiry about home valuation leads, comparing $50 pricing against established market rates ($200-$1000). Acknowledges the challenge of converting home valuation leads (1-2% conversion rates) and seeks feedback from experienced lead buyers. Provides market context on Zillow and Realtor.com pricing.
Detailed business exploration of launching a legitimate lead platform, contrasting ethical pay-per-lead models against predatory pay-per-close schemes with upfront fees. The broker has excess leads outside service area and seeks community feedback on platform viability, pricing strategy, and agent acquisition while maintaining trust in a notoriously scam-heavy industry.
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