r/RealEstateTechnology • Weekly Digest
A Mexican real estate marketing professional exposes a widespread industry problem where developers dramatically overstate their broker networks by 99%, citing inflated numbers in pitch decks without actual verification, communication, or sales performance data to back up claims..
The post reveals a pattern where Mexican real estate developers claim massive broker networks (around 3000) in presentations, but upon investigation, these numbers lack any concrete basis—no registration records, communication channels, or actual sales attribution. The author discovered this through a client's underperforming sales despite claimed network size, exposing the disconnect between marketing claims and operational reality.
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