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NAR's 2026 tech report reveals a critical disconnect in real estate technology adoption: 63% of agents cite learning curve as their primary barrier versus 59% citing cost. This challenges the vendor assumption that pricing is the main obstacle.
Analysis of NAR's 2026 tech report highlighting that 63% of agents identify learning curve as their biggest adoption barrier, surpassing cost concerns at 59%. The post challenges vendor strategy by noting that spending data shows agents can afford tools but struggle with implementation and adoption, suggesting the real problem isn't pricing but usability and support.
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